Marketing Exceed Expectations

Marketers conduct research on customers, analyse their needs, and then use this information to make decisions about product design, pricing, promotion and distribution.

Marketing at Cap

The School of Business takes an experiential approach to teaching marketing. Industry-experienced instructors work closely with student teams as they create marketing plans, advertising campaigns and conduct market research for clients. Degree and Diploma students study specific marketing areas including Advertising, Event Marketing, Professional Selling, Marketing Research, Consumer Behaviour, Marketing and Promotion Strategies, and e-Commerce Marketing. Information Management courses form a critical part of your study of Marketing.

View all of the School of Business programs in the online calendar.