Tourism Marketing Citation

Global & Community Studies, School of Tourism Management

Credential
Citation

Program Highlights

Interested in a career in tourism? Learn the basics of sales and marketing and explore your interest with an elective in eco-tourism, hotels, events and more.

If you don't have the admission requirements to enter the diploma or degree, this introductory program enables you get started on your tourism management studies while completing your academic upgrading. You'll learn the basics about the industry and how the different relationships between partners work. You'll also learn about the sales process and explore different marketing strategies. Once you've completed your upgrading you can ladder directly into the diploma or degree.

Intakes

CampusTermsFull/Part Time
North VancouverFallPart-Time
North VancouverSpringPart-Time

Tuition and Fees Per Year

Domestic Students
Year Tuition Fees Total
Year 1$2,635 $1,065 $3,700
Total$2,635 $1,065 $3,700

Note: Fees are subject to change.

Program Requirements

Lower Level Required Courses

Total credits: 15.00

Required
CMNS 154Communications in Outdoor Recreation and Tourism3.00 credits
TOUR 111Tourism Introduction: Theory and Practice3.00 credits
TOUR 112Tourism Marketing3.00 credits
TOUR 149Computer Applications in Tourism3.00 credits
TOUR 205Tourism Sales3.00 credits

Lower Level Tourism Electives

Total credits: 3.00

Choose 3.00 credits from the following list
REC 252Project Change: How to Think and Act Like a Changemaker3.00 credits
TOUR 120Adventure and Eco-Tourism3.00 credits
TOUR 202Strategic Marketing Management - Case Study Approach3.00 credits
TOUR 220Special Events - Tourism Generators3.00 credits
TOUR 221Conference Services3.00 credits
TOUR 227Heritage, Cultural and Arts Planning for Tourism3.00 credits
TOUR 232Tourism Planning3.00 credits
TOUR 250Tourism Operations I3.00 credits
TOUR 251Hotel Operations I: Food and Beverage3.00 credits
TOUR 252Hotel Operations I: Rooms Division3.00 credits
TOUR 253Adventure Tourism Operations3.00 credits
TOUR 255Management Concepts in the Adventure Industry3.00 credits
TOUR 256Adventure Education and Recreation Programming3.00 credits
WLP 153Guiding Leadership3.00 credits

Total program credits: 18.00

Important Dates

Application Deadline

Aug 7

Course Registration & Waitlisting

Jul 9-20

Fee Payment Deadline

Aug 27  4 p.m.

Application Deadline

Dec 4

Course Registration & Waitlisting

Nov 13-22

Fee Payment Deadline

Dec 18  4 p.m.

Note: Dates are subject to change.

Admission Requirements

BC Secondary School graduation (Grade 12) or equivalent; or Mature Student status

Capilano English Language Requirement for students whose primary language is not English: Test of English as a Foreign Language (TOEFL): paper=560, internet=83, or English Language Assessment (ELA)=145, or International English Language Testing System (Academic IELTS)=6.5 overall, and no one score less than 6, or Canadian Academic English Language Assessment (CAEL)=70, or Pearson Test of English (PTE Academic)=56 or Capilano University EAP 100 and 101 with a minimum B+ grade in each course.


For the official publication of programs, course descriptions and admission requirements please view the Capilano University Calendar (pdf).

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Contact

Have questions about this program? Get in touch with an admissions advisor.

Student Information Services


604 984 4900
604 984 1798 (fax)
Birch Building, room BR230
CapUinfo@capilanou.ca

School of Tourism Management


604 986 1911, ext. 7324
tourism@capilanou.ca