Active CMS: Steps to a better website

Give your content some attention

When using a content management system as we do, there is always the temptation to assume that your content is fine. It's being 'managed' right? So what could possibly be wrong? Plenty.

Keep in mind that:

• Your program, department or service may have changed in the past year.
• Your understanding of your audience may have changed.
• Your understanding of the Web may have increased.
• The size of your website and number of pages may have increased.

By spending less than half an hour following each tip, you will:

• Enhance your visitors' experience.
• Increase the effectiveness of your website.
• Improve your website ranking in search engines.
• Make your website more visually appealing.
• Create new content for your website.

If you need any help updating your websites or using Active CM, contact the Web Team in Marketing and Communications.