General Information

The versatility of IDEA's training enables graduates to work in a wide range of fields. Upon completion of the program, IDEA students will have skills and knowledge for career opportunities in graphic design, advertising, digital and website production, publishing, public relations, book illustration and editorial design, package design, corporate communications, information design, fine art, exhibition and environmental design. As well, graduates can apply their knowledge of the creative process and project management to freelance or contractual employment. The growing network of IDEA graduates as well as the reputation of the program greatly support career development.

The IDEA program requires an intensive, full-time commitment. Courses are taught by professional illustrators, graphic designers, and consultants. IDEA offers a hands-on, practical learning environment. First year students working on fundamentals have their own work areas in a studio environment and use artist materials and supplies. A comprehensive supply kit of artists’ materials and a Nikon digital camera are provided to each student on entry to the program.

In their second year, students acquire digital design and illustration skills in a state-of-the-art Macintosh lab. New computers, drawing tablets and the latest industry-standard software are the working tools provided to students, who quickly become proficient in software appropriate for image creation and manipulation, print design and web. Students apply these skills as they learn how to define and meet communications objectives through strategic project development. Traditional drawing and painting classes remain an important part of the curriculum. During the summer some students participate in industry internships.

The third year is defined by career preparation. Students work on advanced design and illustration projects in advertising and publishing, and on corporate, retail and web site design with a focus on strategy and brand positioning. An inspirational event between terms is a week-long field trip to New York City to attend cultural events and visit galleries, design studios and museums. This event is made possible through self-initiated student fundraising beginning in second year where participating students gain “real-world” business and design experience through art exhibitions and the sale of art products, including the Reflections art calendar.

The emphasis on the final year is portfolio preparation through the development of comprehensive branding, digital design and illustration projects. Students also create self-promotional materials and refine their work for the graduation show, held at a downtown venue. The show is well attended by industry and many students launch their careers through connections made at the event. Please visit http:/www.idea11.ca to view the 2011 graduating student portfolios.

Upon completion of the IDEA program, students may, for a nominal fee, purchase the computer, drawing tablet and camera — essentially their own mini-studio. IDEA hosts grad show web sites (with links to personal promotional sites) indefinitely, and all grads have access to IDEA’s online communication network, where they can find or post employment opportunities and keep in touch with current students as well as the growing network of IDEA grads.