Illustration Des./Elem & Appl.
| IDEA 100 | Survey of Design | |
| 2.00 credits | (3,0,1) hrs | 15 wks |
| This course gives an overview of contemporary design styles and applied theories, providing students with a grounding in the origins and future of design. History is integrated with theory, making students literate about their own discipline. The course helps students understand the unique relationships of artists and designers to culture and explores the ways in which events of the world have shaped visual literacy, form and technique. | ||
| IDEA 101 | Creative Thinking for Designers I | |
| 2.00 credits | (3,0,1) hrs | 15 wks |
| Within the framework of the field of visual perception, students will explore the ways in which we see and interpret the world, and investigate various methods of thinking both creatively and critically. The course will be structured around the fundamental principles of visual perception (why we see the way we do); a study of art in terms of psychology, where form is related to meaning (gestalt theory); and an exploration of techniques that help to exercise and expand creative and critical thinking in relation to the visual world. | ||
| IDEA 102 | Creative Thinking for Designers II | |
| 2.00 credits | (3,0,1) hrs | 15 wks |
| Perception is integral to design and advertising. The ways in which we see and interpret content is based on how the message is delivered. The course will investigate big picture thinking, brand analysis, and media integration of concepts and content. Through case studies, students will be introduced to the "big idea", how it translates in different mediums, and assess why? It introduces emerging technologies and communications platforms and how they are used in relation to the audience and the "user". | ||
| IDEA 105 | Survey of Art and Illustration | |
| 2.00 credits | (3,0,2) hrs | 15 wks |
| This course provides an historical survey of illustration and insight into illustration styles, trends and the future of illustration. Slide lectures review notable artists and their work and discuss the influence on illustration of multi-culturalism, politics and economics. This course aims to integrate history with applied theory making students literate about their own discipline. | ||
| IDEA 106 | Introduction to Marketing for Graphic Designers | |
| 2.00 credits | (3,0,1) hrs | 15 wks |
| This course focuses on fundamental marketing techniques used in business. Students will be introduced to various kinds of marketing plans including processes, research techniques and strategies used in marketing. | ||
| IDEA 110 | Life Drawing I | |
| 2.00 credits | (3,0,1) hrs | 15 wks |
| This course provides a background in figure drawing and teaches students how to render the human figure accurately. The course guides students in rendering the human figure; provides an historical overview of figure drawing, introduces anatomy, and reviews human figure proportions. | ||
| IDEA 115 | Life Drawing II | |
| 2.00 credits | (3,0,1) hrs | 15 wks |
| This course continues to guide students in rendering the human figure. There is an emphasis on perception and rendering faces, hands and feet. The draped and undraped figure is rendered using a variety of mediums and techniques. | ||
| IDEA 120 | Illustration Fundamentals I | |
| 2.00 credits | (3,0,3) hrs | 15 wks |
| This course provides students with an understanding of what the profession of illustration involves, the illustrator's role in the process, and an understanding of the mediums and techniques used in contemporary illustration. This course is the first of a two-part introduction. | ||
| IDEA 125 | Illustration Fundamentals II | |
| 2.00 credits | (3,0,3) hrs | 15 wks |
| This course is a continuation of Illustration Fundamentals I, providing students with a continuation of knowledge of tools and materials (mediums), and introducing processes (techniques and skills) as applied in drawing and illustration. This course provides a technical introduction to colour mediums, and aids students in recognizing differences in mediums and surfaces and how they can best be used to obtain specific visual expressions. | ||
| IDEA 130 | Drawing for Illustration I | |
| 2.00 credits | (3,0,1) hrs | 15 wks |
| This course introduces and develops drawing techniques for the accurate representation of objects, both natural and man-made. | ||
| IDEA 135 | Drawing for Illustration II | |
| 2.00 credits | (3,0,1) hrs | 15 wks |
| This course continues to teach students how to render objects, both natural and man-made. Perceptual skills are developed. All aspects of quality of line and tone are explored. New theories in perspective are introduced, including 3-point perspective, isometric projection and plane distortion. | ||
| IDEA 145 | Photography for Designers | |
| 2.00 credits | (3,0,1) hrs | 15 wks |
| This course explores the interactions of light, form, film, the technologies that capture images, how we react to them and the critical decision making process during image evaluations. | ||
| IDEA 148 | Visual Culture Immersion | |
| 1.00 credit | (3,0,0) hrs | 05 wks |
| This course provides an opportunity for in-depth study and participation in a selected area of visual culture. Students examine different aspects of a chosen subject via research, planning and cultural immersion based on a theme that may vary from year to year. Examples of cultural immersion themes include an event series or conference, a gallery tour series, historical analysis of a particular location and/or period, or a photography or painting workshop. Students begin the course by researching the theme, context and subject, and develop a proposal for the final project presentation. | ||
| IDEA 162 | Introduction to Typography | |
| 2.00 credits | (3,0,3) hrs | 15 wks |
| This course combines an historical survey of the development of type design and function with hands-on practice, not only with the traditional methods of calligraphy and typesetting, but primarily in the modern vision of typographical communication. The major emphasis of the course is on teaching students appreciation for the beauty of typography, the richness of its variety, and the infinite and satisfying possibilities for its creative use. | ||
| IDEA 190 | Principles of Colour and Design | |
| 2.00 credits | (3,0,1) hrs | 15 wks |
| This course provides a groundwork in design fundamentals, colour theory, composition and perception. Students will experience colour and design relationships and acquire a working knowledge about how colour and design influence visual communications. Students will be introduced to design methodology, problem-solving and analysis. | ||
| IDEA 202 | Content for Design and Advertising | |
| 2.00 credits | (3,1,1) hrs | 15 wks |
| Prerequisite: Successful completion of 27 IDEA 100-level course credits | ||
| This course provides students with knowledge and resources for developing concepts and written content for design and advertising projects based on the typical process found in advertising agencies and design studios. | ||
| IDEA 210 | Life Drawing III | |
| 2.00 credits | (3,0,1) hrs | 15 wks |
| Prerequisite: Successful completion of 27 IDEA 100-level course credits | ||
| This course is a continuation of Life Drawing II. The course develops acquired life drawing skills and explores new expressions of the human figure, with an emphasis on interpretation and experimentation. | ||
| IDEA 220 | Applied Illustration I | |
| 2.00 credits | (3,0,3) hrs | 15 wks |
| Prerequisite: Successful completion of 27 IDEA 100-level course credits | ||
| This course introduces students to illustration as visual communication. Students will learn process and development for illustration projects. They will apply various mediums with a focus on contemporary painting mediums. This course provides instruction in experimental illustration in painting a variety of styles using traditional and innovative techniques. | ||
| IDEA 225 | Applied Illustration II | |
| 2.00 credits | (3,0,3) hrs | 15 wks |
| Prerequisite: Successful completion of 27 IDEA 100-level course credits | ||
| This course is a continuation of Applied Illustration I, with an emphasis on conceptual development. The course focuses on subject interpretation using various mediums including experimental and traditional painting techniques, and introduces more complex subject matter. Students are introduced to the role of the illustrator as part of an advertising team and to an appreciation of the parameters of advertising illustration as applied to product and retail promotion. | ||
| IDEA 237 | Visual Storytelling | |
| 2.00 credits | (3,0,1) hrs | 15 wks |
| Prerequisite: Successful completion of 27 IDEA 100-level course credits | ||
| In this course, students will investigate visual storytelling through the graphic presentation of quantitative information, processes and analytical content. Particular attention is given to the purpose of visual communication in relation to communications objectives. The emphasis is on the clarity of message through form and function. | ||
| IDEA 246 | Brand Identity | |
| 3.00 credits | (4,2,2) hrs | 15 wks |
| Prerequisite: Successful completion of 27 IDEA 100-level course credits | ||
| This course introduces students to the field of brand identity by following the process of a branding assignment as it would typically be handled in a design studio or advertising agency. Students are guided through the process week by week, from creative brief through strategic framework to logo development and design of a variety of marketing materials. Presentations are conducted in a simulated ?real world? environment. | ||
| IDEA 250 | Concepts for Design and Advertising | |
| 2.00 credits | (3,2,1) hrs | 15 wks |
| Prerequisite: Successful completion of 27 IDEA 100-level course credits | ||
| This course is an introduction to the process and techniques of concept development for design and advertising applications. It reinforces and develops an exploratory approach to conceptual process, with emphasis placed on creating engaging design solutions to specific communication problems. | ||
| IDEA 255 | Design for Exhibits/Environmental Graphics | |
| 2.00 credits | (3,1,1) hrs | 15 wks |
| Prerequisite: Successful completion of 27 IDEA 100-level course credits | ||
| This course focuses on problem solving and the distribution of crucial information in an appropriate, clear, engaging and fun way - merging the fields of 2D and 3D design. This course will expose students to pre-manufactured exhibit display as well as complete exhibits and environments for specific purposes such as museums and trade shows. | ||
| IDEA 260 | Typography Digital I | |
| 3.00 credits | (4,2,2) hrs | 15 wks |
| Prerequisite: Successful completion of 27 IDEA 100-level course credits | ||
| This course provides students with a thorough understanding of typography as a core element of communication. Principles of best typographic practice are demonstrated via an exploration and appreciation of typographic history, expression, harmony, proportion, contrast, rhythm and hierarchy. | ||
| IDEA 265 | Typography Digital II | |
| 2.00 credits | (3,1,1) hrs | 15 wks |
| Prerequisite: Successful completion of 27 IDEA 100-level course credits | ||
| This course is a continuation of Typography Digital I. Students build on their knowledge of best typographic practice via more complex and strategic applications of typography in communication design. The course covers both formal and experimental applications of typography for print media, and introduces typographic principles for digital media. | ||
| IDEA 270 | Digital Applications I | |
| 0.50 credits | (12,0,0) hrs | 01 wks |
| Prerequisite: Successful completion of 27 IDEA 100-level course credits | ||
| This course is designed to provide students with the technical skills and knowledge to set up and maintain Mac OS computer systems and to integrate their personal Mac OS computer into the IDEA lab's computer network. | ||
| IDEA 271 | Digital Applications II: Image | |
| 2.00 credits | (3,2,1) hrs | 15 wks |
| Prerequisite: Successful completion of 27 IDEA 100-level course credits | ||
| This course provides a basic to intermediate investigation of digital graphics. Particular attention is given to the development of graphic techniques appropriate to digital image making. Through exploration of the chosen graphics application (Adobe Photoshop), students will learn skills, and address issues concerning digital colour development for both illustration and design as they investigate the various features of the software. | ||
| IDEA 272 | Digital Applications III: Layout and Vector | |
| 2.00 credits | (3,2,1) hrs | 15 wks |
| Prerequisite: Successful completion of 27 IDEA 100-level course credits | ||
| This course provides an introduction to electronic composition and imaging using computer software (Adobe Creative Suite) as a tool, on a Macintosh computer. The course covers a digital glossary, font and file management, colour systems, file formats, and proofing. | ||
| IDEA 277 | Digital Illustration I | |
| 2.00 credits | (3,1,1) hrs | 15 wks |
| Prerequisite: Successful completion of 27 IDEA course credits | ||
| This course introduces advanced digital techniques for illustration using Adobe Creative Suite© to create both vector- and raster-based images. It focuses on building strong digital illustration studio skills and covers concentrated digital solutions for different kinds of image development. An understanding of the strengths of digital technology in contemporary conceptual illustration is emphasized. Illustrations are developed through a variety of in-class exercises and projects with targeted briefs. | ||
| IDEA 285 | Web Site Design | |
| 2.00 credits | (3,2,1) hrs | 15 wks |
| Prerequisite: Successful completion of 27 IDEA 100-level course credits | ||
| Web Site Design introduces students to principles of design, and development techniques, for communication via an interactive medium: the World Wide Web. Starting from fundamentals in shaping the interactive experience such as information architecture, navigational user interface design, and usability, students will progress to application of these principles through the creation of Web pages using graphical page-creation tools. Emphasis will be placed on effective use of the web as an integral component of a communications and branding strategy. | ||
| IDEA 290 | Applied Design I | |
| 3.00 credits | (4,2,2) hrs | 15 wks |
| Prerequisite: Successful completion of 27 IDEA 100-level course credits | ||
| This course familiarizes students with the function of graphic design, teaches the importance of visual hierarchy in communications, and emphasizes resourcefulness, conceptual development and the creative process. | ||
| IDEA 295 | Applied Design II | |
| 3.00 credits | (4,2,2) hrs | 15 wks |
| Prerequisite: Successful completion of 27 IDEA 100-level course credits | ||
| This course focuses on editorial and publication design, and provides a continuation of theory and technique applied to complex real world projects. The emphasis is on conceptual development, meeting communications objectives for each project and on understanding the role of the designer/art director in a team environment. | ||
| IDEA 300 | Business Practices for Design and Illustration | |
| 1.00 credit | (3,0,0) hrs | 10 wks |
| Prerequisite: Successful completion of 57 IDEA course credits | ||
| This course focuses on operating in a freelance environment, client/designer contractual relationships, business practice procedures, operating in the print world, and the responsibilities required in an Internet environment. | ||
| IDEA 311 | Illustration for Portfolio | |
| 1.50 credits | (3,0,0) hrs | 10 wks |
| Prerequisite: Successful completion of 57 IDEA course credits | ||
| This course focuses on creating professional portfolio quality illustration using advanced drawing skills and a range of mediums and techniques. Students examine the role of both client and visual communicator, and develop a comprehensive series of illustrations based on their choice of theme and context. They will be encouraged to experiment and expand their illustration styles and produce illustrative content with personal expression. There will be an emphasis on professional work habits and practice | ||
| IDEA 332 | Advanced Illustration | |
| 2.00 credits | (3,0,3) hrs | 15 wks |
| Prerequisite: Successful completion of 57 IDEA course credits | ||
| This course continues to build on students' studio techniques and conceptual development in editorial and advertising projects. These will emphasize storytelling, complementing and enriching a text rather than merely repeating its content, while building on each student's stylistic strengths. The whole notion of Voice is explored with more freedom in this area of work, while practical matters such as negotiation and billing are also to be covered. | ||
| IDEA 341 | Production for Print and Digital Media I | |
| 1.00 credit | (2,2,0) hrs | 10 wks |
| Prerequisite: Successful completion of 57 IDEA course credits | ||
| This course focuses on electronic file preparation for print and digital media. It covers processes, media technology, and digital content preparation. Students will be introduced to the correct terms and methodology using Mac-based applications. | ||
| IDEA 342 | Production for Print and Digital Media II | |
| 1.00 credit | (2,2,0) hrs | 10 wks |
| Prerequisite: Successful completion of 57 INTE course credits | ||
| In this course, students apply electronic file preparation methodology for print and digital projects going into production. The assignments include the promotional collateral for the graduation show comprising of a range of print, display, advertising, and digital media applications. The course reviews best practices for production planning, archiving and file preparation, as well as professional development through industry recognition. The assignments are intended to give a sense of real-world experience. | ||
| IDEA 345 | Self Promotion I | |
| 1.00 credit | (3,2,0) hrs | 10 wks |
| Prerequisite: Successful completion of 57 IDEA course credits | ||
| This course focuses on the development of individual self promotional materials. The course also provides an introduction to the graphic design/illustration industry and related professional organizations through a series of studio tours and workshops with visiting consultants. | ||
| IDEA 350 | Packaging | |
| 3.00 credits | (4,2,2) hrs | 15 wks |
| Prerequisite: Successful completion of 57 IDEA course credits | ||
| This course introduces the aspects of branding in packaging, point-of-purchase and retail promotions and the potentials and constraints imposed by 3D graphic design, including form, function and government regulations. | ||
| IDEA 361 | Web Site Development | |
| 1.50 credits | (3,0,0) hrs | 10 wks |
| Prerequisite: Successful completion of 57 IDEA course credits | ||
| This course focuses on the ecology of web technologies, and the activities of developers on both the front and back ends of web site projects. Students will be introduced to current trends in web experience design and what techniques are required to provide effective solutions. It will introduce the concept of content management systems (CMS) and give students hands-on experience with a mature open-source CMS. | ||
| IDEA 377 | Digital Illustration II | |
| 2.00 credits | (3,1,1) hrs | 15 wks |
| Prerequisite: Successful completion of 57 IDEA course credits | ||
| This course introduces alternative markets specifically for digital illustration and focuses on developing advanced digital illustration skills to meet the demands of an evolving industry. Students will be encouraged to experiment and expand their illustration styles and produce original work while using a new range of digital mediums. The course will concentrate on multi-media applications and motion graphics as a narrative application of illustration. | ||
| IDEA 380 | Web Site Applications | |
| 2.00 credits | (3,2,1) hrs | 15 wks |
| Prerequisite: Successful completion of 57 IDEA course credits | ||
| This course builds on the principles and techniques introduced in Web Site Design, concentrating on the role of the designer in the creation of information-rich web sites using a professional site authoring tool. Advanced techniques in the delivery of web content will also be explored, including the creation of vector-based web graphics and animation. | ||
| IDEA 383 | Post Design and Illustration | |
| 1.50 credits | (3,0,0) hrs | 10 wks |
| Prerequisite: Successful completion of 57 IDEA course credits | ||
| This course focuses on ways to develop a sustainable career in design and/or illustration. It covers alternative markets for illustration and design including art and illustration exhibitions, merchandising and self-publishing. Students will choose a market to explore and develop based on their personal and career goals. | ||
| IDEA 390 | Applied Design III | |
| 3.00 credits | (4,2,2) hrs | 15 wks |
| Prerequisite: Successful completion of 57 IDEA course credits | ||
| This course reinforces and further develops a conceptual approach to creating design solutions. Emphasis is placed on strategy as well as the development of a 'big idea' that can work in multiple executions and media. | ||
| IDEA 394 | Portfolio and Professional Development | |
| 4.00 credits | (4,0,4) hrs | 15 wks |
| Prerequisite: Successful completion of 57 IDEA course credits | ||
| This course provides students with the opportunity to demonstrate a culmination of three years of knowledge, skills and professional development obtained in the IDEA program. It includes three capstone projects: writing and designing a case study of a major third year project; building a professional design and/or illustration portfolio; and presenting and participating in the graduation exhibit. Industry speakers provide insight on current portfolio and hiring conventions, a series of faculty reviews provide feedback on projects, and a formal industry assessment provides evaluation on presentation of finished portfolios at the end of the course. | ||
| IDEA 398 | Advanced Design and Illustration | |
| 3.00 credits | (6,2,1.5) hrs | 10 wks |
| Prerequisite: Successful completion of 57 IDEA course credits | ||
| This course will focus on developing comprehensive communication design and/or illustration projects. The emphasis is on creating exceptional work with distinctive concepts for use in the context of corporate, cultural and environmental applications. The process for each project will require defining the communications objectives and strategy; in-depth research and consultation; analysis of the target audience; the development of appropriate content and a professional presentation. Students will explore conceptual thinking and create several solutions for realistic project requirements. | ||
| IDEA 399 | Campaign Integration for Designers | |
| 0.50 credits | (3,2,0) hrs | 05 wks |
| Prerequisite: Successful completion of 57 IDEA course credits | ||
| The objective of this course is to flesh out the conceptual development of the grad show promotional campaign developed in IDEA 390. To ensure that the print, on-line and environmental aspects of the campaign are all integrated in terms of concept, tone look and feel and messaging. To develop a strong team working environment that mirrors a 'real world' creative development workflow and ensures deadlines are being met. | ||