Retail Marketing Certificate Program (RMCP)

This program offers the student some unique options for those interested in the retail marketing side of business and can be a stand-alone pathway to an exciting career in retail marketing or it can also be used as 30 credits toward the Business Administration diploma program.

Our instructors bring practical, up-to-date business knowledge to the classroom, sharing the expertise that has made them successful in the business community. Class size is limited, which allows faculty to maintain direct contact with all of their students. This program integrates classroom study with related on-the-job experience and skills.

Upon successful completion of the RMCP program, a student could then go on to complete the Business Administration Diploma requirements taking the courses listed in year two of the Business Administration diploma program. Upgrade of Math or English may be required.

Students who ladder into the Business Administration diploma program from the Retail Marketing certificate program will be required to take three additional School of Business electives if they continue on to years 3 and 4 of the Bachelor of Business Administration degree program.

For more information, please see www.capilanou.ca/programs/business/programs/certificate.html

Career Opportunities

  • Managing your own business

  • Store Manager — Independent or Chain

  • Department Manager

  • Wholesale Sales Representative

  • Manufacturer’s Sales Representative

  • Manufacturer’s Agent

  • Marketing Research — Field Operator

  • Sales Manager

  • Buyer — Department Store or Chain

  • Sales Representative Consumer Products

While some of the above positions may be secured shortly after graduation, others may require more experience.

Admission Requirements

  • BC Secondary School Graduation (Grade 12) or equivalent OR Mature Student status.

  • Preference given to students with a minimum C grade in Math 11 and a minimum C+ grade in either English 12 or English 12 First Peoples.

  • English Language Requirement, TOEFL/ELA/IELTS/CAEL/PTE for students whose primary language is not English: Test of English as a Foreign Language (TOEFL): paper=560, computer=220, internet=83, or English Language Assessment (ELA)=145, or International English Language Testing System (IELTS)=6.5 overall, and no one score less than 6, or Canadian Academic English Language Assessment (CAEL)=70, or Pearson Test of English (PTE Academic)=56 or Capilano University ESLF 080 with a minimum B+ grade.

  • Interview may be required.

How to Apply

Apply for Admission/Readmission online or by downloading and completing an application form. Completed applications must be accompanied by the appropriate application fee, official transcripts and other pertinent documents, and should be submitted to:

Registrar's Office Capilano University, Birch building, room 230 2055 Purcell Way, North Vancouver, B.C. V7J 3H5 Phone: 604.984.4900 Fax: 604.984.1798

Fees and Expenses

Please see the Fees and Fee Payment section of the Capilano website. Financial aid is available to eligible students for eligible programs. For more information, please see Financial Aid and Awards.

Retail Marketing Certificate

Intakes:CampusTermsFull/Part Time
 North VancouverFallBoth
 North VancouverSpringBoth
First TermCourse CreditsRequired Credits
Credits15.00
Required:15.00
BADM 101Management3.00
BADM 106Organizational Behaviour3.00
BMKT 161Marketing3.00
CMNS 152Communication Skills for Retail Marketing3.00
RMCP 172Retail Technology/Store Management I3.00
Second TermCourse CreditsRequired Credits
Credits15.00
Total Program Credits30.00
Required:15.00
BADM 107Business Law I3.00
BMKT 262Event Marketing3.00
BMKT 263Professional Selling Skills3.00
RMCP 173Retail Finance/Store Management II3.00
RMCP 181Strategic Retail Buying3.00

See also:




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